Thursday, July 5, 2012

Audi launches the Audi sportscar experience in India

MUMBAI: In a bid to strengthen the brand, the German premium luxury car manufacturer Audi on Thursday launched a unique driving experience program, the Audi sportscar experience (ASE) at the Buddh International Circuit, Greater Noida.

Audi claims, this is the first driving program in the country to be conducted exclusively with high performance sportscars to give enthusiasts the opportunity to understand, drive and receive intensive training in highly engineered Audi R8 V10.

The Audi experience package is priced Rs 98,000 to Rs 1.25 lakh and is slated to be held every month till the end of 2012 and dates will be finalised soon.

"The Audi sportscar experience has been developed in line with the Audi brand's 3 core value pillars - sportiness, progressiveness and sophistication. These qualities and an exciting format together create a very unique and ideal opportunity for all car enthusiasts out there who have always wanted to dynamically explore sports cars, but have never had a chance to do so.", said, Michael Perschke, Head, Audi India.

An experience which is conducted internationally on the race tracks at Barcelona, the Nurburgring, the EuroSpeedway Lausitz, the Salzburgring, Dubai and in Spa, Belgium has now come to India.

The program offers attractive formats, with dynamic slalom and lap training modules, internationally acclaimed instructors, a fleet of powerful Audi R8 V10 cars (5.2 litre, 525 PS) and one of the most exciting racing circuits in the world.

The Audi sportscar experience is a 2 phase program: namely Audi racetrack experience and Audi racetrack experience advanced

The racetrack experience focuses on sharpening a driver's skills such as handling, steering, braking and sector training on a race-track, under the guidance of an instructor. The sector training is designed to acquaint a driver with all of the racetrack's particular features and work out the racing line one bit at a time, before they proceed to tackle the entire circuit.

On the other hand, the racetrack experience advanced focuses more on understanding the racing line, over and under steering and regularity tests to master the entire race circuit.This exclusive program promises the ultimate in dynamic performance and fun at the wheel.

"The advanced program will only be made available to those who complete the racetrack experience and are deemed eligible by our instructors to move ahead to the second level of the program.This unique concept will also give the participants an opportunity to enroll in an international race experience", added Perschke.
The packages available are: Only Experience - Rs 98000, Experience + local shuttle - Rs 1.1 lakh, Experience along with local shuttle and hotel stay - Rs 1.25 lakh and these packages are exclusive of all applicable taxes.

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